Our Story & the people behind it

What began with one founder's belief — that anyone can build a real business from home — grew into a company spanning e-commerce, cosmetics, and a community of partners. Here's how it happened, and who made it possible.

From One Idea to a Movement

Eight years, four turning points, and a single mission that never changed — making a real online business possible for everyday Filipinos.

2018

Where it all began

Shantahl was founded on one conviction: everyday people deserve a real shot at earning online — without inventory, risk, or guesswork. Powered by a dropshipping system and led by founder Lowel Magdadaro, we set out to make e-commerce truly within reach.

2022 – 2023

A brand of our own

We launched an exclusive distributorship program for a trusted cosmetics line — premium beauty products our partners are proud to sell, and customers come back for again and again.

2023 – 2024

Rewarding the community

We introduced our Dual Team Reward System — a structure built to recognize and reward partners for building and growing together, side by side.

2025

Everything, from home

Darofy brought it all together in one dropshipping portal — so our partners can run the entire business from home while we handle the fulfillment behind the scenes.

An Award-Winning Company

Shantahl Direct Sales Inc. has been honored with numerous national and regional awards across direct selling, cosmetics, and e-commerce.

Maharlikang Filipino Company of the Year — Maharlikang Filipino Awards 2022, Shantahl Direct Sales Inc.
Outstanding Merchant for Health and Beauty — ASEAN Excellence Achiever Awards 2023, Shantahl Direct Sales Inc.
Best Start-up Rising Brand for Health and Wellness 2022 — E-levate Elevating E-commerce 2023, Shantahl Direct Sales Inc.
Industry Expert in Cosmetics Distributorship — Global Trends Business Leaders Awards 2024, Shantahl Cosmetics
Outstanding Leader of Innovation in Cosmetics Retailing — Global Trends Business Leaders Awards 2024, Mr. Junrey Japitan
Entrepreneurship at Brand Building — Maharlikang Filipino Awards 2022, Mr. Junrey Japitan
Marhalikang Parangal sa Larangan ng Serbisyong Publiko — Maharlikang Filipino Awards 2022, Mr. Lowel Magdadaro
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Real Business

What Drives Us

The purpose we wake up for, and the promise we're building toward.

Our Mission

To give aspiring entrepreneurs a real opportunity to grow and succeed in the direct selling and e-commerce industry.

Our Vision

To cultivate a globally resonant brand built on trust and genuine customer satisfaction.

Our Management Team

The people steering Shantahl forward — across leadership, our cosmetics line, the Darofy portal, and technology.

Mr. Lowel Magdadaro
Mr. Lowel Magdadaro
Chairman & Founder
Mrs. Sheilah Magdadaro
Mrs. Sheilah Magdadaro
Vice Chairman
Mr. Junrey Japitan
Mr. Junrey Japitan
Chief Executive Officer
Shantahl Cosmetics
Mr. Mark Anthony Magdadaro
Mr. Mark Anthony Magdadaro
President
Darofy
Mr. Julio Magallanes
Mr. Julio Magallanes
Chief Technology Officer
Shantahl Direct Sales Inc. logo Shantahl Direct Sales Inc.

A home-based dropshipping business and premium wellness brand — built so everyday Filipinos can earn from a real, award-winning company.

Disclaimer: Shantahl Direct Sales Inc. is a duly registered Filipino direct selling and e-commerce company. Any income figures or examples shown are not typical and are not guaranteed; results depend on individual effort, skill, and consistency. Personal data is processed in accordance with Republic Act No. 10173 (Data Privacy Act of 2012).

© 2026 Shantahl Direct Sales Inc. All rights reserved.

Data Privacy Act (RA 10173)